Cosa si intende per Inbound Marketing

Per Inbound Marketing (tradotto anche Marketing in Entrata) si intende l’insieme delle azioni pubblicitarie svolte con l’obiettivo mirato di attrarre potenziali clienti

Le strategie indicabili con questo tipo di terminologia si distinguono essenzialmente in due tipi:

  • off-line: ogni forma di pubblicità intrapresa fuori dal web;
  • on-line: l’inbound marketing costruito nel web.

Inbound marketing offline: costi e vantaggi?

Per primo prendiamo in considerazione l’Inbound Marketing offline. E’ costituito da attività come il volantinaggio promozionale, cartelloni pubblicitari, inserzioni su carta stampata o pubblicità radio e televisiva.

Queste forme di inbound marketing sono quelle con più anni di attuazione, hanno il vantaggio di poter raggiungere in poco tempo una quantità elevata di potenziali clienti e permettono di consolidare in modo efficace la propria presenza sul territorio locale. Di contro i costi di gestione sono spesso elevati ed i risultati raggiunti non sono facilmente misurabili: ad esempio su 10.000 volantini consegnati, quanti hanno effettivamente mostrato interesse per il messaggio ed hanno successivamente richiesto un contatto?

Una buona strategia di inbound marketing offline può essere molto utile per aziende locali che offrono servizi fortemente rivolti a consumatori presenti nel territorio vicino all’azienda oppure in caso di particolari eventi che suscitino curiosità, ad esempio inaugurazioni od altre promozioni particolari.

Inbound marketing online o web marketing

Per secondo, esaminiamo l’Inbound Marketing online, composto dalle attività mirate ad attrarre clienti al proprio business tramite il mondo del web.

Negli ultimi anni il web marketing sta prendendo sempre più piede all’interno delle strategie delle aziende, qualsiasi sia la dimensione dell’attività. Gli strumenti a disposizione sono davvero molti e le azioni che possono essere intraprese anche di più, in quanto la stessa piattaforma può essere utilizzata per più obiettivi mirati.

A differenza della pubblicità offline,  quella web permette di monitorare e contenere i costi in corso d’opera, effettuando le dovute modifiche a seconda dei risultati che si stanno ottenendo. Infatti la principale caratteristica positiva del web marketing è la possibilità di controllare in maniera efficiente i risultati raggiunti, ad esempio visitatori ottenuti, richieste di informazioni, clic su particolari richiami pubblicitari.

  • Sito Web aziendale: che sia un e-commerce oppure un sito vetrina, questo elemento è la base di tutte le azioni di web inbound marketing, costituisce l’indirizzo nel web della propria realtà;
  • Google ADS: lo strumento di google che permette di attrarre clienti al proprio sito web attraverso campagne mirate a farsi trovare da persone che effettuano certi tipi di richieste nel motore di ricerca, si distingue in campagne di ricerca (per farsi trovare da chi digita particolari parole chiave) oppure campagne display (per farsi notare da chi ha mostrato particolari interessi attraverso la propria navigazione);
  • SEO: posizionarsi con proprie pagine accuratamente strutturate nelle ricerche Google degli utenti;
  • Social: (Facebook, instagram, Linkedin, Tik Tok) tutti i social hanno degli specifici target di utenti che li utilizzano ed all’interno delle piattaforme di marketing specifiche. Ad esempio Facebook contiene al suo interno il Business Manager che permette di programmare post ed inserzioni a pagamento per raggiungere potenziali clienti a seconda dei loro interessi.
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Graphic Design

UI & UX DESIGN

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Graphic Design

UI & UX DESIGN

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Graphic Design

UI & UX DESIGN

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Graphic Design

UI & UX DESIGN

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Graphic Design

UI & UX DESIGN

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Graphic Design

UI & UX DESIGN

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Graphic Design

UI & UX DESIGN

When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian

sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and

the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the

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When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the

When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian

When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my

demo-attachment-749-Group-222

Digital Marketing

UI & UX DESIGN

When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian

sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and

the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the

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When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the

When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian

When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my



demo-attachment-746-Group-223

Graphic Design

UI & UX DESIGN

When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian

sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and

the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the

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When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the

When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian

When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few …When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my